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InterContinental Hotels Group, (IHG) has announced the launch of its new global website for hotel developers. According to the hotel operator, the site offers an interactive experience that helps investors and developers learn more about IHG and its brands. The IHG family includes InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, Hotel Indigo, Holiday Inn Hotels & Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites.
Through the use of video, downloads and creative displays, the easy-to-use site gives hotel developers an overview of the IHG brand value proposition and the operating systems that drive consumer demand such as Global Sales, Distribution Marketing, Priority Club® Rewards, Global Technology, Procurement and Food & Beverage.
The site provides perspective owners with information about the type of available licensing arrangements and the prototype designs for some of IHG’s brands, as well as details about the support owners receive from IHG to help fill their hotel rooms and grow their portfolio.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
