The emphasis to work with local co-operatives, yet not sacrificing advanced eco-practices, ensures The View is in touch with the ever evolving needs of the luxury traveller. This is further demonstrated by the importance given to the personalised and bespoke service provided to each guest’s wellness.
AGADIR, MOROCCO, – Located on the Atlantic coast and with direct access to the most picturesque sandy beach of Agadir, the latest addition to the View brand – The View Agadir will open its doors on the 1st March 2024, and is set to raise the bar of Moroccan hospitality in the region. Since the opening of the first View hotel in 2017, the brand has re-defined the luxury travel experience in Morocco, with an emphasis on both elegance and authenticity and traditions blending with the uber-modern.
Inspiring a guest’s mind, body and senses is a core part of The View’s DNA. All properties are in destinations with iconic or breath-taking views. Elsewhere, this is reflected in its neo-Moroccan and world gastronomy created by award-winning and Michelin star chefs, art and design inspired by the Moroccan culture, décor in the rooms crafted by local artisans, Moroccan tea-rituals and a vast space in its AMAYA spa for hammams.
Guest experience is paramount at The View, and this is expressed by personalisation for each guest. Welcomed by a traditional ceremonial tea ritual, they are then provided with a familiarization of the hotel’s expansive facilities – the wellness and fitness sanctuary, The AMAYA Spa, a vast space of 1500 m2 offering state-of-the-art facilities; the top-class international restaurants and bars; sporting activities and excursions; access to the hotel’s undulating private beach, and of course an introduction to the diverse range of workshops, which allow guests to untap into their creativity and learn new experiences. A variety of epicurean, art and therapeutic workshops are available – including yoga, pottery, painting and meditation classes.
For corporate and conference guests, the brand has also built a reputation for providing the most advanced technology for business meetings, conferences and events.
Fitness and Wellness Sanctuary
The AMAYA Spa is The View’s stunning wellness and fitness area. Forward-thinking designs, provide guests with a luxurious and tranquil ambiance, where guests can relax and take in the serene surroundings. Besides AMAYA Spa’s striking interiors, carefully curated treatments are personalised, with a holistic approach that work to connect nature with science. Exclusive spa rituals restore and rebalance, focusing on emotional and physical wellbeing, leaving guests notably re-energized. And, adhering to traditional values, guests are encouraged to embrace the ancient ritual of the Moroccan Hammam which includes an extensive menu of remedies.
Design: ocean retreat/ sea & Bohemian
The design of the Agadir property has drawn inspiration from a register of nomadic codes influenced by Moroccan culture. The patterns adorning many of the featured textiles are of rich significance representing friendship, family happiness and hospitality.
Rooms and Suites
There are 272 rooms and suites at The View Agadir. A palette of blue, white and neutral shades have been tastefully incorporated into the elegant design of the rooms to create a serene environment to unwind. The Bohemian chic charm includes hand-crafted decor from local artisans. The 59 suites contrast with a fresh beach style with sumptuous furnishings – the pinnacle being the Royal Suite. For guests requiring privacy and additional comfort, a personal butler service is available 24 hours. Guests can find inner calm on their private balconies and terraces including vistas of the pool-side, the palm-bordered garden and the breath-taking views of the shoreline and ocean.
The art of Gastronomy and pleasure of entertainment
Finding richness and sensory pleasure in the pastime of eating and drinking forms a vital part of The View Experience. The new property is home to four restaurants; Le V, is where it starts, a vast selection of breakfast stations, where guests can enjoy a diverse array of Moroccan and international breakfast dishes – deli style. The emphasis is very much on fresh and organic cuisine, locally-sourced ingredients, freshly baked breads, homemade conserves and freshly squeezed juices. Plus, daily workshops including live cooking shows provides a great start to the day! Over at Le Dielli, located by the pools, a chilled-out vibe awaits. Whatever time of day, enjoy signature cocktails whilst lounging in comfy chairs – a wonderful spot for a leisurely lunch should guests wish to stay near the pools. The View’s Italian Restaurant, Le Sensya, with Michelin-Star Chef, Francesco Franzese at the helm, takes guests on a sublime epicurean journey around Italy, with dishes skilfully curated. Mima Kitchen is home to neo-Moroccan dishes inspired from all over the Kingdom. Amazing flavours and fusions deliver a taste of the traditional, yet contemporary Moroccan Kitchen – a gourmet experience not to be missed!
For guests looking to relax after a long day, the soothing and calming effects of the Chay Lounge, with its traditional yet chic Moroccan surroundings and heritage, allows a time of peace and quiet whilst taking part in the Moroccan tea-ritual – symbolic of hospitality and friendship.
For guests looking for a livelier end to the day, they’ll find a resident DJ playing electro-lounge music at Le Dielli, the pool bar, whilst the stylish Cedar Bar hosts live music and entertainment late into the evening. Later this year, The Buddha Bar, an iconic global brand synonymous with evening chill and world music, will open a site at the property.
Eco-practices
Sustainability is part of The View’s DNA and is deeply committed to developing new solutions with suppliers and partners to reduce the carbon footprint. The hotel prioritises buying and working with local artisans, cooperatives and businesses that are also responsible and ethical about the environment.
Mr Salah-Eddine Benhammane at The View Agadir and Director South Region of Regional Tourism Counsel of Agadir comments: “This is an exciting time for the region and marks a new era for hospitality in Agadir. With the rise of far more luxury travellers visiting the city, one of the biggest challenges for the hospitality industry has been how to accommodate their evolving and sophisticated needs, embracing the culture, whilst not compromising on their lifestyle expectations. “The View Agadir embodies the authenticity of the region – not just a token Moroccan painting or sculpture. Guests can immerse themselves in the region’s culture and customs, whilst enjoying the highest standards in gastronomy and wellbeing – which are set in elegant and stylish surroundings, without the chintz or bling.”
“Our approach to eco-practices is progressive and the investment in state-of-the-art technology means guests receive a far more strategic and personalised approach to their needs whilst away.”
The decision to launch the third flagship hotel in Agadir, reflects the bigger picture of how the city has changed. In recent years, Agadir has evolved from the well-trodden family and surfer beach resort to a cosmopolitan and hip mecca for the luxury and high net worth traveller, as well as the creative and arts crowd from around the world, and is more reminiscent of Agadir in the 1970s. With the customs of old blending with the modern lifestyle, the city has seen in recent years top-rated restaurants open, headed up by international chefs with a heritage in fine dining and contemporary cuisine, yet even with the buzz of this coastal metropolis, it manages to retain a more intimate feel than Morocco’s larger cities.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
