Langham Hotels International has made strategic partnerships with four leading international frequent flyer programmes offering value-added frequent flyer mileage benefits…
Langham Hotels International has made strategic partnerships with four leading international frequent flyer programmes offering value-added frequent flyer mileage benefits when members stay at Langham Hotels International hotels worldwide effective 1 January 2005.
Under the new marketing partnerships, Asia Miles members, Singapore Airlines KrisFlyer members, Air New Zealand Airpoints(TM) members and Qantas Frequent Flyer members can earn mileage benefits when staying in any of 4,700 rooms across Langham Hotels International. This brings the total number of Frequent Flyer Programme members able to earn mileage benefits at our hotels through global partnerships to over 9 million worldwide.
Joint marketing programmes will also be mounted through exclusive packages and promotions to attract frequent flyers to Langham Hotels International`s eight downtown hotels in six gateway locations in Hong Kong, London, Boston, Toronto, Melbourne and Auckland.
With these four programmes, said Brett Butcher, Senior Vice President – Sales & Marketing of Langham Hotels International, we will be able to access a vast membership of frequent travellers and introduce them to the traditional elegance, innovation and genuine hospitality of our hotels.
We will continue to add new marketing partners in the coming years, Butcher added, because we are committed to further enhancing the Langham brand as a leading five-star luxury hotel chain.
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