New identity aimed at boosting resort’s profile as the favourite vacation destination in the Kingdom.
EL JADIDA – Mazagan Beach & Golf Resort, the leading tourism resort in North Africa, has changed its corporate identity after five years of launching the resort’s operations.
“We always strive to develop amenities and packages that are innovative and designed to give guests the best time in Morroco. All our efforts are focused on boosting our position as an ideal venue to spend vacations,” Stephan Killinger, President, Mazagan Beach & Golf Resort said. “We are pleased to unveil the new corporate identity that we think will raise the profile of Mazagan further as a hot tourism destination that blows away the guests.”
The new identity clearly reflects the vision of Mazagan and its ambitious plans, as every element blends modernization with orginality. According to Killinger, Mazagan has always innovated with the goal of giving the guests an unforgettable experience. The Resort continues to confirm its place as the Family, Business and Golf getaway.
He added that the new logo and style elements of Mazagan Beach & Golf Resort represent a new step forward for the Resort.
The logo clearly illustrates the Mazagan Beach & Golf Resort’s vision and ambition. Each and every component is in line with the resort’s distinctiveness, enhanced by a more modern design. Those components highlight the Mazagan Beach & Golf Resort’s focus on guests who are looking for off-the-beaten track wellness getaways, in an exclusive, lifestyle setting.
The new logo originates from the creative and energetic swell of ocean waves that brought an enchanting resort to the Atlantic Coast in the Doukkala area. The wave-shaped “M” letter dominating the logo is reminiscent of Moroccan handicrafts, as well as the deep roots of Arab-Moorish legacy introduced at Mazagan Beach & Golf Resort. The new typography Trajan was inspired from columns in Rome and is reminiscent of iconic architecture. Sea, sun and art are the foundations of the Resort’s identity and distinctive character.
Finally, the 5 colors depict Family, Business, Golf and Wellness and segments. Thus, while featuring new shape and shades, the new logo timelessly epitomizes the Mazagan Beach & Golf Resort motto: blow away our guests.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
