The partnership agreement involves 26 exhibiting tables at upcoming M&I events and will include properties from top congress destinations such as London, Madrid, Vienna, as well as hotels in Italy and Germany.
Meeting & Incentive Forums – the industry tradeshow that connects event planners and MICE suppliers via pre-scheduled appointments – has announced the renewal of their global partnership agreement with Melia Hotels International for the third year running. This is the single largest contractual agreement across all 2014 Forums where Melia Hotels International – the hospitality hard brand offering 350 hotels in 30 countries – will represent over 60 properties at the 2014 Forums across Europe, Asia, and the Americas.
The partnership agreement involves 26 exhibiting tables at upcoming M&I events and will include properties from top congress destinations such as London, Madrid, Vienna, as well as hotels in Italy and Germany. Key properties include hotels from the Gran Melia, ME, Melia and Tryp collections.
This agreement is a 20% increase over last year’s partnership placing Melia Hotels International as M&I Forums’ largest purchasing partner yet.
“Our hotels have found in the M&I Forums a great business partner. Increasing our participation year after year is a clear sign that hotels are highly satisfied with the quality of the buyers, the format, the great networking opportunities, and what is more important, the return on investment that each one of these events represent for our hotels” says Samantha Perez, Global Meetings & Events Strategy Manager at Melia Hotels International.
Heri Kashema, Director of Global Sales at M&I Forums adds: “We are delighted to pursue our partnership with a brand of the calibre of Melia Hotels International. The diversity and level of quality the properties offer to our buyers are tremendous. We are honoured to be one of Melia’s MICE partners of choice and are striving to continue providing them with great return.”
MHI’s involvement will kick start at the M&I Forum UK & Ireland 2014 taking place in Dublin on 15-17th June, in a run up to the flagship Europe Spring Forum to be held in the brand new Bomonti Hilton Hotel in Istanbul on 1-5th July 2014.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
