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niu friends: NOVUM Hospitality and Viva con Agua commence extensive collaboration

Björn Holzweg.

Proceeds of the collaboration between Viva con Agua Arts GmbH, Millerntor Gallery will go to water and sanitation projects sponsored by the Water Initiative.

For its young brand niu, NOVUM Hospitality is focussing on socio-cultural collaboration by teaming up with the non-profit Hamburg-based Association Viva con Agua de Sankt Pauli e.V. As part of its partnership with niu hotels, a select group of artists collaborating as part of Viva con Agua Arts and Millerntor Gallery have decorated the hotel walls in the artistic and urban "good Swag" style. Proceeds of the collaboration between Viva con Agua Arts GmbH, Millerntor Gallery will go to water and sanitation projects sponsored by the Water Initiative. Initially, the focus will be on the current Viva con Agua Project in Uganda. Lastly, the partnership also includes the sales of merchandise and drinks from Viva con Agua in the niu shops as well as all niu restaurants, bars and bistros. Future projects are already in the pipeline.

From the street to the hotel lobby: Urban Art goes niu
The reason for this collaboration is obvious: each niu hotel offers a sustainable, innovative and urban meeting place with an individual, location-inspired feel. Likewise, the artists of the Millerntor Gallery all have their own individual, yet they all have one thing in common: contemporary urban art, which is a perfect fit with niu's sustainable urban hotel concept. “Our brand values and vision are in perfect harmony with those of Viva con Agua. This collaboration has allowed us to give our hotels an authentic design, which in turn ensures that our guests can experience our sustainable and unique brand identity," explains David Etmenan, Chief Executive Officer and owner of NOVUM Hospitality. It is not just this unique style of art that convinced NOVUM Hospitality from the very beginning. It is also about the social-cultural commitment, which is a matter truly dear to the hearts of both partners. The art investment made by NOVUM Hospitality will amount to over 1.3 million euros in the coming years.

#Wildlife: niu Cobbles goes is truly wild
The first artist who has been given free rein in his creative work at the niu Cobbles hotel in Essen is Björn Holzweg. There are no restrictions for the artists, as they are free to develop the character of each niu hotel. The history of the former coal-mining area can be seen in the industrial colliery design throughout the entire Cobbles nui hotel, which includes striking contrasts and fragmentation. Björn Holzweg has immortalized his work to match the brand, giving the niu Cobbles a strong character by portraying animal heads in urban-polygonal style, integrating colours from the world of industrial design. Whether it is the geometric lion on the lobby floor or abstract art at the bar – niu hotels invite, no urge you to explore and take selfies and photos with your friends.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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