Unique slant to Central America-Caribbean travel hub will increase engagement and optimize data.
LAS VEGAS – Pure Hospitality Solutions, Inc., announced that the company is integrating a unique photo sharing component into the Oveedia booking platform – anticipated to boost initial valuations of the Central America-Caribbean OTA, by several million dollars upon launch; just one of the two planned components expected to increase travel/visitor engagement time and efficiently optimize data sources that none of the ‘Big Four’ [Expedia, Priceline, Orbitz, Travelocity] currently leverage.
“Traffic, traffic, traffic! The photo share component that Oveedia will incorporate is called ‘Spotting,’ and companies like Demand Media have paid millions of dollars to acquire these types of platforms because it’s all about traffic,” stated Melvin Pereira, President and CEO of Pure Hospitality Solutions. “We intend to integrate a ‘Hotel Spotting’ platform into the Oveedia OTA; building a database of professional grade pictures of hotels, captured by ‘Spotting’ enthusiasts, largely for the benefit and enjoyment of travelers. Fundamentally however, this move is to greatly increase the appeal and value proposition of the Oveedia online hospitality booking platform.”
“The Big Year” revealed the great lengths a photo enthusiast will go to, in order to capture pictures of birds. Sites like Bird Watching Daily give them all the more reason to do so. However, travel spotting (planes and trains) sites, such as Airliners.net, have not only produced high yielding acquisitions, but have also established a very useful platform, where related info/service providers can source key data for other valuable purposes – such as flight patterns, seating charts, etc.; information otherwise too costly to independently procure.
PURE plans to integrate its picture share platform for one primary reason… to brightly differentiate Oveedia from all other OTA’s, further positioning it for acquisition.
Mr. Pereira continued, “By giving photography enthusiasts the capability to upload pictures of the hotels they are staying at, affords Oveedia the ability to display higher quality pictures; photos these individuals love to take. This will provide us with additional detailed data, at a very minimal cost to procure. It will also position our on-ground sales team, to more efficiently create package offerings for prospective member hotels; accelerating Oveedia’s growth. The best part is, our photo share will provide an additional revenue source for both PURE and the photographer, while offering an interactive social media platform for travelers/visitors to enjoy.”
U.S. Online Travel is beginning to become a rough environment. The Big Four have even begun to cannibalize one another for U.S. survival; particularly as Google aggressively encroaches the space. In contrast, Latin American online travel sales are beginning to outpace the U.S. According to Barclays Capital, Latin America will lead all world regions in online travel sales growth. With opportunities opening up in Cuba to boot – almost monthly, Central American online travel needs will soon become a pressing matter for any major OTA player, from any part of the World.
PURE isn’t simply looking to be a convenient ‘pick up’ for the Expedia types, but rather a ‘must have’ by all, because of “our uniqueness and on-ground position,” continued Pereira.
Pereira concluded, “Airliners.net sold for millions of dollars. Oveedia will be one of the first OTA’s to incorporate this strategy. We already possess the photo spotting technology and expect to roll it out with this year’s launch of Oveedia. Shareholders should expect big things to happen at PURE! Big things. Bigger valuations.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
