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Resort Finance America converts Park City to branded, timeshare resort

Hilton Grand Vacations, the vacation ownership division of Hilton Worldwide, will provide property management services at Sunrise Park City effective immediately and vacation ownership sales and marketing services beginning in early November.

DALLAS – Resort Finance America, a business controlled by Centerbridge Partners, L.P., announced that it has converted its recently-acquired Park City, Utah property to a timeshare resort and appointed Hilton Grand Vacations to provide sales, marketing and property management services for the resort, which will be known as Sunrise Lodge.  

Lantern Asset Management will continue to provide asset management services for the property. Both Resort Finance and Lantern are wholly owned by Centerbridge Capital Partners, L.P.

Resort Finance President William T. Phillips said, “We are pleased to announce the rebranding of this property as a Hilton Grand Vacations luxury resort, and the related selection of Hilton Grand Vacations as the exclusive provider of timeshare services for this high-quality project. Today’s announcement represents an expansion of Resort Finance’s existing relationship with Hilton Grand Vacations, and we look forward to our continued collaboration.”

Hilton Grand Vacations, the vacation ownership division of Hilton Worldwide, will provide property management services at Sunrise Park City effective immediately and vacation ownership sales and marketing services beginning in early November. All future deeded real estate interests in the 83-unit ski-in/ski-out property will include membership in Hilton Grand Vacations Club, providing owners with distinctive global travel advantages, and membership in the renowned Hilton HHonors guest loyalty program featuring more than 3,750 hotels across ten leading brands worldwide.

“We are honored that Hilton Grand Vacations has been selected to bring this spectacular resort to life. It’s an absolutely incredible property, ideally positioned at the base of one of the most celebrated ski resorts in the United States,” said Mark Wang, President of Hilton Grand Vacations. “We plan to launch timeshare sales in November and welcome our first guests just as the ski season begins. We anticipate strong interest in the Hilton vacation ownership opportunities offered in Park City – and the resort experience itself will be remarkable. The continued growth of our business in a capital efficient manner, working in partnership with Resort Finance, supports the innovative expansion of our brand.”

Sunrise Lodge will provide owners with a ski lodge feel in both the common areas and individual units, along with a variety of amenities, including a heated outdoor pool/spa, fitness center and business center. The proximity to ski lifts and other amenities within the Canyons Ski Resort, coupled with the magnificent views of the Park City landscape and close proximity to the Salt Lake City International Airport, make Sunrise Lodge an ideal, year-round vacation destination.   

Jaquelyn M. Scharnick, Brunswick Group
214-254-3790
jscharnick@brunswickgroup.com

For Hilton Grand Vacations
Elena Norman
407-722-3178
enorman@hgvc.com

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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