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Le Meridien Istanbul Etiler marks the company's fourth Hotel in Istanbul

Starwood Hotels & Resorts introduces Le Meridien to Istanbul

Starwood Hotels & Resorts Worldwide, Inc. announced that it will open the first Le Meridien hotel in the sophisticated and vibrant European "Capital of Culture." Scheduled to open in the autumn of 2011, the new 260-room Le Meridien Istanbul Etiler marks the brand’s debut in Turkey. Owned by Makyol Construction Industry Tourism and Trading Co. Inc., the hotel overlooks the crystal blue waters of the

Bosphorus offering panoramic views over two continents and is anticipated to become a landmark in Turkey’s rapidly developing cultural, economic and financial centre.

According to Roeland Vos, President, Starwood Europe, Africa & Middle East (EAME), the debut of Starwood’s Le Meridien brand in Istanbul further underlines the company’s European growth strategy: "Istanbul continues to evolve as a metropolitan centre of culture, sophistication, design and cuisine, making it an ideal match for our Le Meridien brand. We are delighted to partner with Makyol as we introduce the Le Meridien brand to Turkey. This flagship hotel will enable us to showcase Le Meridien’s contemporary lifestyle and sophisticated origins."

Eva Ziegler, Global Brand Leader, Le Meridien and W Hotels Worldwide says: "Le Meridien Istanbul Etiler will be the gathering place in Istanbul for creative and curious minds. From the hotel’s design to its inspiring guest experience, Le Meridien Istanbul Etiler will be a flagship for the brand, not only for Istanbul but also internationally, showcasing the new era for Le Meridien since it was acquired by Starwood five years ago."

Ideally located in the prestigious area of Etiler, just one kilometre from the Fatih Sultan Mehmet Bridge connecting Europe and Asia, Le Meridien Istanbul Etiler will be tailored to both business and leisure travellers. The 32-story hotel will provide a fully integrated contemporary lifestyle experience featuring 206 guest rooms, 26 suites and 28 serviced apartments, a Creative Hub (Le Meridien’s new lobby concept), destination bar, signature restaurant and rooftop lounge with stunning views of the city. Le Meridien Istanbul Etiler will also offer 1,700 square metres of hi-tech meeting and event space, a spacious wellness area including a gym, spa and both indoor and outdoor pools.

Adnan Cebi, Makyol’s Chairman says: "We are extremely excited to be expanding Makyol’s tourism portfolio with an internationally renowned hotel group such as Starwood Hotels & Resorts and to bring the iconic Le Meridien brand to Turkey. With the brand’s artistic cosmopolitan touch, we believe Le Meridien Istanbul will bring a fresh flavour to the Istanbul lifestyle, perfectly suited to the already rich and sophisticated cultural blend of East and West."

Designed by award-winning Turkish architect Emre Arolat, the unique, modern structure rises high above the buildings in the local area. Arolat placed great importance on finding the right source of inspiration for the structure. In his design, he refers to the pre-existing neighbourhood buildings as building blocks arranged on top of one another to create a skyscraper that blends in harmoniously with its environment. Between these three blocks, patches of natural greenery were added to further enhance this balance between structure and surroundings. Each single block gradually becomes transparent as we move up the levels of the buildings so as to allow the guests to fully immerse themselves in the sky and atmosphere of the Bosphorus.

Interiors have been designed by Istanbul-based Metex in conjunction with Le Meridien brand design management. The hotel design will create a unique experience for international creative minds and locals alike.

Starwood Hotels & Resorts currently operates six hotels throughout Turkey, including three in Istanbul – W Istanbul, Sheraton Istanbul Maslak Hotel and Sheraton Istanbul Atakoy Hotel, Sheraton Ankara Hotel & Convention Centre, Sheraton Voyager Antalya Hotel and Sheraton Cesme Hotel Resort and Spa. In addition to Le Meridien Istanbul Etiler, Starwood will also open a Luxury Collection Hotel in Ankara next year. Starwood operates more than 1000 hotels and resorts in more than 100 countries around the world under its nine distinct and compelling brands.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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