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The Holiday Inn brand launches #JourneyOnContest

Inspiring consumers to share their extraordinary journeys through visual storytelling.

ATLANTA – IHG (InterContinental Hotels Group) announced the launch of its Holiday Inn brand’s #JourneyOnContest via Instagram as part of the brand’s Journey to Extraordinary campaign. If a picture is worth a thousand words, then a single image can convey a powerful story that inspires many. From the first family road trip to the finish line of a race, photographs help capture an unforgettable moment in time at its core. That’s why the Holiday Inn brand wants consumers to share captivating photographs that tell the story of their extraordinary journeys, past or present, in order to win the chance to start their next one.

“Millions of people come through the doors of Holiday Inn hotels every year, each with a unique story to tell. We wanted to give consumers a way to share their stories with the world and inspire others, which is why we launched the #JourneyOnContest,” said Maurice Cooper, vice president, Holiday Inn Brand, Americas. “From graduation day to starting your own business, every single journey is an extraordinary one. The Journey to Extraordinary campaign continues to be the perfect platform to celebrate the personal journeys of our guests and hopefully spur new ones along the way.”

The Holiday Inn brand has commissioned three influential Instagram photographers to serve as artistic inspiration for consumers during the #JourneyOnContest. Notable photographers Kyle Kuiper, Laura Stephens, and Scott Borrero will set out on road trips virtually taking consumers with them from one stop to the next. Over the course of four weeks, the photographers will each spend five days traveling across the U.S. and Canada visiting Holiday Inn and Holiday Inn Resort hotels to visually capture the extraordinary stories of guests they meet along the way, and their own personal journeys from the road.

In addition, now through October 17, 2014, eligible participants who share their extraordinary journeys on Instagram with the hashtag #JourneyOnContest will be entered to win one of 26 free room nights being given away to any Holiday Inn hotel in the world every day of the sweepstakes.* With an eye for creativity, authenticity and style, our photographers also will judge and select one winning entry from all of the eligible entries* to win the grand prize of the #JourneyOnContest which includes two first-class, round-trip airfare tickets and a week-long stay to the Holiday Inn hotel of their choice.**

Consumers can enter the #JourneyOnContest in three easy steps:

  • Take a photo capturing their own personal journey
  • Share via Instagram and use the hashtag #JourneyOnContest
  • Add a caption that further tells the story behind the journey

All photos shared on Instagram by our team of photographers, and those submitted by consumers, will aggregate on the brand’s microsite where visitors will also have the chance to “like” photos submitted, share photos with friends and family through various social media platforms, and learn more about our photographers.

* For eligibility requirements, rules and complete details visit the Holiday Inn #JourneyOnContest page; Free nights will be given as IHG Rewards Club points; Open to residents in the U.S. and Canada. Void in Quebec and where prohibited
** Hotel nights will be given as IHG Rewards Club points; Open to residents in the U.S. and Canada. Void in Quebec and where prohibited.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.