The corporate rebranding announces a new era for the Tuscan destination as a leader in Italian hospitality and luxury wellness.
TUSCANY – Toscana Resort Castelfalfi, known for its rich history and breathtaking landscape, announce its rebranding as Castelfalfi. This transformation comes in the wake of the estate’s remarkable restoration and the imminent opening of its new wellness spa this month, providing the ultimate wellbeing experience in the most refined setting.
Serenity, Hospitality, Surprise, Warmth, and Nature stand as the pillars of Castelfalfi’s new brand identity. As the resort unveils its rejuvenated offerings, guests can anticipate a unique blend of tranquility, impeccable service, delightful discoveries, genuine warmth, and a harmonious connection to the awe-inspiring natural surroundings.
The rebranding of Castelfalfi encapsulates the essence of its surroundings, drawing inspiration from the rich history and breathtaking landscapes of the estate. Nestled amidst sun-kissed rolling hills and adorned with verdant slopes of green, endless stretches of cypress trees, olive groves, and grape vines, Castelfalfi welcomes visitors to a health sanctuary steeped in history, where the present moment is cherished, and the wonders of mother nature are embraced.
At the heart of the rebranding, Castelfalfi introduces a new logo that symbolizes its transformative journey. The logo features a Wordmark and a Brandmark, each encompassing the essence of the Borgo’s heritage and classic modernity. The elegant details of the Wordmark draw inspiration from chisel stone engraving and pay homage to the timeless beauty of Roman lettering. The Brandmark, a fusion of the Etruscan horse and Pegasus, the symbol of Tuscany, celebrates the rich cultural history of the village.
Alongside the new visual identity, Castelfalfi embraces two bespoke fonts, each designed to evoke different aspects of its character. Castelfalfi Signage, a modern rendition of a historical Tuscan Serif, blends distinction, elegance, and functionality. Castelfalfi Floral, a floral script font, captures the lush beauty of Tuscan nature with the sweet curves of its rolling hills and reflects the traditional charm of the local bottegas.
Castelfalfi rebranding signifies a resolute commitment to providing an enriching and rejuvenating experience for its discerning guests. It invites the world to embark on an unforgettable journey, where time slows down, and the wonders of Tuscany become a part of each guest’s story.
The property is a member of Preferred Hotels & Resorts’ prestigious Legend Collection.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
