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Travel interest to Scotland down 29%

Hotel searches to Scotland from England, Wales and Northern Ireland made between 1st August and 15th September have decreased by 29 per cent compared to the same period in 2013. Searches were for a hotel stay for any date after 28th September, in order to exclude searches made for the Ryder Cup (23rd to 28th September).

LONDON -Travel interest from the rest of the UK to Scotland has decreased by 29 per cent in comparison to this time last year, according to new research from hotel comparison website trivago.co.uk.

Travel Interest to Scotland from the rest of the UK down 29%
Hotel searches to Scotland from England, Wales and Northern Ireland made between 1st August and 15th September have decreased by 29 per cent compared to the same period in 2013. Searches were for a hotel stay for any date after 28th September, in order to exclude searches made for the Ryder Cup (23rd to 28th September).

However, when hotel searches for the Ryder Cup were included (i.e. searches for any future travel were analysed), travel interest decreased by 19 per cent year-on-year. This shows that even the Ryder Cup did not cause an increase in searches to Scotland made by English, Welsh and Northern Irish users.

Travel Interest from Scotland to the rest of the UK down 19%
While UK interest to Scotland has dropped, Scottish travel interest to the rest of the UK over the same period has simultaneously declined. When hotel searches made by Scottish users to England, Wales and Northern Ireland were analysed, searches had decreased by 19 per cent compared to 2013. Searches were made between 1st August and 15th September for any future travel.

Denise Bartlett, UK Public Relations: “With the future of Scottish independence uncertain and many questioning how this will affect both potential visitors and the country’s tourism industry, it is interesting to note that Scotland has already seen a decline in travel interest from the rest of the UK. Despite the Ryder Cup, which was expected to boost Scottish tourism, searches for accommodation in the country have decreased in comparison to last year.

Although this cannot be attributed wholly to the referendum, it is interesting to note that searches made by Scottish users to the rest of the UK have simultaneously decreased. With many in Scotland voting for independence, it appears likely that interest in visiting England, Wales and Northern Ireland has declined.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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