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U.S. hotel profitability stalled in September

Urban properties are the only location type still operating without profitability, while the small metro and interstate hotels continue to operate with the highest profitability.

BROOMFIELD, COLORADO – The U.S. hotel industry reported a third consecutive month with single-digit profitability, but improvements in year-over-year comparisons stalled, according to STR‘s latest monthly P&L data release.  

In a year-over-year comparison with September 2019, the industry reported the following:

  • GOPPAR: -91.7% to US$8.14
  • TRevPAR: -72.4% to US$68.58
  • EBITDA PAR: -109.3% to US$-7.03
  • LPAR (Labor Costs): -62.1% to US$31.94

Previous monthly GOPPAR comparisons came in at -91.3% (August), -93.3% (July), -105.4% (June) and -117.7% (May). 

“GOPPAR came in a bit higher than August on an absolute basis, but for the first time since May, industry performance moved further away from pre-pandemic levels,” said Audrey Kallman, operations analyst at STR. “Among the findings from September data, we saw that urban properties are the only location type still operating without profitability, while the small metro and interstate hotels continue to operate with the highest profitability. Additionally, catering & banquet revenues are only 15% of what they were last year due to group business being virtually non-existent.”

“One positive development is the number of top markets with positive GOPPAR increased from eight in August to 12 in September.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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