Michael C. Cohen and Diane Estner.
Provider of comprehensive virtual solutions and services elects Diane Estner and Michael C. Cohen to help drive strategic guidance and growth.
ATLANTA – UgoVirtual, provider of a comprehensive digital platform designed to meet the growing virtual event and augmented reality (AR) marketing needs of the global travel and hospitality sectors, has appointed Michael C. Cohen and Diane Estner to its corporate Board of Advisors, effective June 1, 2019. With rapid growth, adoption and expansion of the platform expected over the next two quarters of 2019, these strategic appointments reflect UgoVirtual's commitment to ongoing innovation in the hotel and travel market, as it brings its advanced suite of virtual solutions to the industry.
With over 20 years of experience in hospitality technology and commercialization, Michael Cohen possesses deep industry expertise in strategic product marketing, branding and revenue growth strategies that have assisted in bringing his clients to the forefront of the market. Throughout his successful career, he has held top management and business development roles with notable companies, such as AT&T Wi-Fi, Openways, INTEREL and others. He has also worked to foster strategic partnerships with Bell, IBM Global Services, Cisco and Deutsche Telecom.
Diane Estner has been a fixture in the hospitality vertical for over 25 years. In 1996, she helped establish a hosted communications service and middleware platform that today supports nearly all major hotel brands worldwide. She formed DANNI Enterprises in 2014 in order to support the exciting technological shifts occurring in hospitality today. Estner is passionate about mobility, data analytics, guest personalization, loyalty, Wi-Fi, hosted UCaaS and sustainability solutions, as well as the emergence of virtual solutions and their impact on the travel industry.
A flexible and highly configurable digital platform, UgoVirtual enables hospitality event organizers and meeting planners to virtualize industry tradeshows, brand ownership/franchisee events, and hotel technology user conferences. This provides a host of benefits to all stakeholders, including expanded reach, increased revenue opportunities, more active participation and extended access to event content. The modular platform emulates and enhances the experience available at traditional events, and can be utilized to host online-only events or to augment onsite events.
"Virtual and augmented reality solutions are truly redefining consumer experiences in all markets today, including hospitality," said Cohen. "UgoVirtual is the ideal solution provider to lead this paradigm shift within our industry, with B2B events and guest facing property-based marketing, and I am honored to be part of the advisory board to help guide its growth strategy."
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
