UK hoteliers can be justified in toasting the end of a challenging year…
UK hoteliers can be justified in toasting the end of a challenging year , with the last round of monthly performance figures before Xmas showing rooms yield improving almost 5% across the UK, according to PKF hotel consultancy services. London hotels reported a 6.1% increase in average room rate to £112.29 during November, offsetting a 1.7% fall in occupancy to 81.3%, and pushing rooms yield up 4.3% to £91.24. Outside London, hoteliers saw average room rate rise 3.8% to £66.06 in November, while occupancy increased 1% to 73.6%, leaving rooms yield up a healthy 4.9% to £48.62.
Robert Barnard, partner for hotel consultancy services at PKF, said: “2004 has not been as difficult as some recent years, particularly following the terrorist attacks of 2001, the difficulty in replicating the success caused by the millennium year celebrations, the impact of the Iraq war and crises such as SARS. But even so, hoteliers haven`t had it easy this year, so to see these figures – the last that we can publish before Xmas – proving that rooms yield is up across the board and occupancy particularly strong in London, is very encouraging.
“We hope that the holiday season brings good tidings for all operators and that 2005 heralds an even stronger year for the industry.”
Preliminary data for November 2004
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
