Salzburg’s smaller size, excellent B2B venues, and enthusiasm from the local meetings and events partners make it the ideal location for the event company, which specializes in boutique B2B forums.
SALZBURG, AUSTRIA – 200 business event planners and suppliers will gather at the Salzburg Congress for Europe Congress’ annual MCE Central & Eastern European forum. Held from 4-6 February, qualified hosted buyers from all over Europe will visit to connect with the leading hotels, congress centers, tourism bureaus, and other event solutions providers from 20+ Central and Eastern European countries.
Following up on their success from last year’s Events Club Associations Forum, Europe Congress returns to the Austrian city to capitalize on its MICE potential.
Alain Pallas, Europe Congress’ managing director explains: “We focus on quality over quantity for our forums. Our event days are packed full of different events, and being able to offer personalized services and care for every participant makes everyone feel at ease. The intimacy at the forums allows top industry professionals the best chance of making important business connections- whether it’s during 1-2-1 meetings or one of our many activities like a walking tour.”
To foster these connections, attendees will participate in various activities across the 2,5-day event. Europe Congress provides 35 prescheduled meetings for their 75+ suppliers to meet with the 90 buyers, while social activities like a private brewery tour, a party at the historical Residenz Palace, and even a strudel-making class will allow for connections to be made outside of meeting rooms.
Europe Congress has partnered with Salzburg Congress and the Salzburg Convention Bureau to ensure participants will see the best of what the “City of Mozart” has to offer, including the area’s best hotels. Attendees will be hosted by the Sheraton Grand Salzburg and IMLAUER Pitter hotels — both conveniently located next to Salzburg Congress and within walking distance from the UNESCO-listed Old Town.
Julia Franz, Director of Sales and Marketing at IMLAUER Hotels & Restaurants, explained why Salzburg is the perfect place to hold intimate B2B events, saying: “The city’s top-notch conference facilities, coupled with its charm and accessibility, make it an ideal choice. Our IMLAUER team is well experienced in organizing meetings and events and is delighted to host you!”
The Grand Sheraton Salzburg, which is also well-regarded for its onsite events, is enthusiastic about the future of MICE events in Salzburg. “If the past few years have taught us anything, it is that we need and want human connection and we are thrilled to see our industry come back so strong,” said Oliver Sturmayr, the hotel’s General Manager. “We are excited to provide the stage for a top event.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
