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The Mediterranean Tourism Knowledge Exchange and Policy Forum 2023 takes place in Malta

The two-day Mediterranean Tourism Knowledge Exchange and Policy Forum will empower Mediterranean Tourism regional and economic development, policy and planning, through evidence-based practice.

Professor of Smart Tourism at Bournemouth University Business School, Dimitrios Buhalis is organising “The Mediterranean Tourism Knowledge Exchange and Policy Forum 2023 – MED Life: Tourism Hospitality and Wellbeing Towards 2030″, in collaboration with the Tourism Review. The forum will take place Tuesday 21st and Wednesday 22nd November 2023, at Hilton Hotel St Julian’s Malta, followed by the 7th Mediterranean Tourism Forum on the 23rd November.

Mediterranean Life encapsulates several principles that contribute to well-being. Wonderful climate, natural and socio-cultural resources, a diverse gastronomy but healthy diet, spirituality and a supportive society create an inclusive environment to invigorate quality of life. Natural LIFE (sea, sun, forests, mountains, animals, desert etc) and the story of our LIVES and that of our ancestors (traditions, folklore, food, music and arts, historical landmarks etc) are naturally interlinked. Tourism activity revolves around genuine experiences, engaging with cultural and/or natural resources at destinations. Tourism activity represents a major economic activity and generator of income and employment, sustaining the LIVELIHOOD of people across the Mediterranean region. However, balancing tourism and the environment is becoming more challenging and requires comprehensive planning and management of resources, by using smart tools. Failing to plan and manage tourism activity can cause unwanted social and environmental disturbances.

The two-day Mediterranean Tourism Knowledge Exchange and Policy Forum will bring together researchers and policymakers to exchange news, views and research findings. It will empower Mediterranean Tourism regional and economic development, policy and planning, through evidence-based practice. The Forum supports tourism and hospitality organisations and destinations to develop their competitiveness and become more sustainable, attractive and competitive. Regenerative tourism should actively regenerate, revitalize and positively impact both the environment and local communities, making destinations more attractive for both visitors and local residents. Creating mutually beneficial relationships between tourists, communities and the environment, tourism should ensure that all parties cocreate value and benefit from the experience. The forum should stimulate further research in Mediterranean LIFE through tourism.

Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing, He is an expert in technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Professor of Smart Tourism at Bournemouth University Business School. He spent the academic year of 2021-2022 as Visiting Professor at the School of Hospitality and Tourism Management, The Hong Kong Polytechnic University.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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