Chosen for its global reach and AI-driven technology, Allied Global Marketing will redefine the organization’s tourism efforts.
CAMBRIDGE, MASS. – Allied Global Marketing, a full-service marketing agency working with the world’s largest entertainment, culture and lifestyle brands, has been selected by Los Angeles Tourism & Convention Board (LATourism) as its agency of record for paid media planning and buying. Through the new partnership, Allied will leverage its proprietary technology to drive visitation to the Los Angeles area by generating awareness and conversion in key national and international markets.
“Allied Global Marketing is uniquely positioned to join forces with LA Tourism,” said Bill Karz, LA Tourism’s VP of Brand & Digital Marketing. “We found their industry knowledge, creative approach and unique insights to be the perfect fit for us. We look forward to working together to elevate Los Angeles and create urgency for visitors to discover all that’s Now Playing.”
As the tourism industry continues to recover, LA Tourism remains focused on key markets and programming to drive high-value visitation to Los Angeles. The organization is committed to putting more emphasis on increasing visitor spending from its global markets. Allied will leverage its global reach and market expertise to help LA Tourism reach new heights.
“We’re delighted for the opportunity to partner with LA Tourism and work alongside one of the country’s top destination marketing organizations,” said Kelly Estrella, Allied’s Chief of Marketing Operations. “We’re excited to leverage our team’s expertise to drive measurable tourism results. Los Angeles is a dynamic and thriving destination on every traveler’s bucket list. We’re thrilled to bring its message to the world, as part of the continued growth and success of the city.”
In addition to global paid media planning and buying, Allied will provide strategy, SEO and influencer marketing support for LA Tourism.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
