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Visit Greater Palm Springs launches new meetings campaign “The Oasis is Real”

Visit Greater Palm Springs

The campaign will launch ahead of IMEX America, the world’s leading trade show for meetings, events, and the incentive travel industry. The conference takes place October 17-19, 2023.

Greater Palm Springs, CA – Visit Greater Palm Springs (VGPS) announces the launch of its new meetings campaign, “The Oasis Is Real.” The campaign, developed in partnership with San Diego-based agency Greenhaus, highlights the unique and vibrant meetings destination that is Greater Palm Springs.

This campaign outlines a genuine invitation, promising a memorable experience in the unforgettable Southern California Oasis. The campaign will be deployed across a variety of platforms, including the VGPS e-newsletter, print ads, digital advertising, engaging content pieces, and e-blasts, reaching a global audience of meetings professionals.

The “Oasis is Real” campaign highlights the multitude of diverse experiences tailored to accommodate a wide array of meetings and events where attendees can enjoy a perfect blend of relaxation and productivity. What truly sets Greater Palm Springs apart is the commitment to inclusivity and hospitality. Our oasis is not just a geographical one with an expansive aquifer and hot springs, but we are also an oasis that has personal meaning for those seeking a place where they feel welcome and included.

“We are excited to launch our new meetings campaign to share our Southern California meeting oasis with the world,” said VGPS Chief Sales & Marketing Officer Colleen Pace“Greater Palm Springs is more than just a beautiful place to visit – it’s a world-class meetings destination with unforgettable experiences for every type of group. From top-tier meeting facilities, award-winning hotels and resorts and exquisite dining options to endless unique outdoor event spaces like break-out sessions on a beach or an evening event with Coachella vibes – Greater Palm Springs isn’t a meetings mirage…the oasis is real.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.