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Visit Orlando chooses Aviareps for international global trade representation

Aviareps to promote Orlando through strategic trade sales activities in Pan-Latin America and Pan-Europe.

MUNICH, GERMANY – With immediate effect, Visit Orlando appointed Aviareps as global representative in Pan-Latin America and Pan-Europe. Aviareps dedicated local tourism expert teams will be responsible for Visit Orlando’s trade sales representation in the primary key markets Brazil, Mexico, Colombia, Germany, Ireland, the United Kingdom and project work in Canada, as well as in the secondary markets Argentina, Peru, Ecuador, Denmark, Sweden, the Netherlands, Norway and Finland.

With owned offices in all key countries across Latin America and Europe, Aviareps is able to develop and implement a functional trade sales concept and adapt it locally to each market. Aviareps’ duties will include supporting sales strategies and activities, in-market training and ensuring the trade is kept up to date on the destination’s performance. These actions will complement Visit Orlando’s efforts to drive international visitors to Orlando through sales efforts. Aviareps will furthermore provide Visit Orlando with research and market intelligence, as well as MICE services.

Casandra Matej, President and CEO of Visit Orlando: “Aviareps has the ability to adapt international trade concepts to each individual market to promote Orlando with the ultimate goal of increasing visitor numbers and awareness. The teams will be an extension of the Orlando-based team to specifically provide the travel industry with personalized service and education.”

Thomas Drechsler, COO Tourism at Aviareps: “We feel honoured about the appointment as global representation agency for Visit Orlando. Our strong presence in both Europe and Latin America with owned offices in all key markets allows us a coordinated and localized sales approach. We are excited to leverage our network of strong local trade connections and extensive experience in the travel industry to promote Orlando’s many attractions, world-class accommodations, and unparalleled convention facilities to travelers worldwide. We look forward to working closely with Visit Orlando to drive visitation and awareness of this dynamic destination.”

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