Messuklubi is a free loyalty club which offers its members benefits via newsletters throughout the year.
Helsinki Expo and Convention Centre will now offer its most enthusiastic trade fair visitors a new benefit: a season ticket. The ticket grants unlimited admission to the centre’s public events organised during the fall of 2023 and spring of 2024. Such events include, for example, Habitare, Helsinki Book Fair, I love me, Matka Nordic Travel Fair, and the Spring Fair. The season ticket is valid from 1 September 2023 to 31 May 2024.
“The ticket allows access to a total of 16 public events during the season and enables visitors to attend their favourite events several times. For instance, visitors often spend the whole weekend at the four-day Helsinki Book Fair and visit the Helsinki Boat Show over two weekends, so the price of the season ticket quickly pays off,” says Lumia Ankkuri, the centre’s Marketing and Communications Director.
The season ticket can be purchased for personal use or as a gift from the centre’s online shop. Messuklubi is a free loyalty club which offers its members benefits via newsletters throughout the year.
According to a study published by research company nSight at the beginning of the year, only 3% of Finns between the ages of 18 and 70 have never attended a fair. About 10% of consumers estimate that they will visit fairs more often in the future than prior to the pandemic. The study also shows that consumers visit fairs primarily in search of inspiration, information, and novelties. Moreover, visitors appreciate the interactive nature of fairs. For many, fairs are not only events but also memorable and unique experiences. According to the study, Finns are most interested in events relating to living, design, and food. (nSight, n = 2873)
No other Finnish exhibition organiser offers this type of ticket. Helsinki Expo and Convention Centre has about 1 million annual visitors.
The season ticket grants unlimited admission to the following events:
2023
- Habitare
- I love me
- Helsinki Book Fair
- Wine & Food
- On the Plate Fair
- Studia
2024
- Matka Nordic Travel Fair (season ticket valid during public hours)
- Caravan
- MP Motorcycle Show
- Helsinki Boat Show
- Spring Fair, Local & Organic Food, Golf
- Child Fair, Food Fair, Pet Fair
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
