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IAEE supports EIC Future Trends Study


Collaboration Explores Factors to Affect Exhibitions and Events Industry 

DALLAS – The International Association of Exhibitions and Events (IAEE) announced it will be lending its expertise and perspective on the business-to-business (B2B) and business-to-consumer (B2C) exhibitions industry to the Events Industry Council (EIC) for an upcoming year-long study that will examine emerging issues and trends most likely to shape the exhibitions and events industry in the years to come.

As a member of the EIC project, IAEE provides insights on behalf of the exhibitions and events communities it represents regarding the future of the industry to help determine initiatives that will benefit the business events ecosystem moving forward.

“We are pleased to support the EIC in this important look at what the future holds for our industry,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “The ability to see the disruptors that will most affect our industry in time to understand, learn and apply them to our greatest advantage optimizes our potential for progress and overall growth.”

The announcement comes on the heels of the recent EIC Board and Leadership Council Meeting in Toronto, where industry leaders engaged in a full-day workshop led by Gaining Edge, a consultancy specializing in the business events industry.

“Through the collaborative effort of our members and partners, EIC is excited to lead this initiative with the priceless contributions of our diverse ecosystem. The final deliverable will be a valuable resource in support of our global workforce,” said EIC President and Chief Executive Officer Amy Calvert. “While we recognize that our industry will continue to face disruptive forces, we believe this unified effort will equip us to be prepared for the activities that will shape society and business events in the years to come.”

The EIC expects to release its Futures Landscape Report in Q4 2024. The study will touch on diverse topics including, but not limited to, political and geopolitical issues, economic trends, technology, safety and security, and environmental impact.

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