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Equality in Tourism announces winners of the Gender Equality Champion of the Year Award at ITB Berlin 2024

GECOTY 2024
GECOTY 2024, Winners and panel (Photo: Equality in Tourism).

BERLIN, GERMANY – Equality in Tourism, an international organisation committed to advancing gender equality within the tourism industry, announce the winners of the prestigious Gender Equality Champion of the Year […]

BERLIN, GERMANY – Equality in Tourism, an international organisation committed to advancing gender equality within the tourism industry, announce the winners of the prestigious Gender Equality Champion of the Year Award 2024.

Returning for its second year, the award was bestowed upon remarkable organisations committed to promoting gender equality within the tourism industry.

This illustrious award has two categories: Accommodation and Travel & Destinations. Both categories featured a shortlist of outstanding candidates who have demonstrated exceptional dedication to gender equality. The winners were unveiled during a special ceremony held on 6th March at ITB Berlin‘s Hybrid Studio:

Accommodation category:

  • Accor Brazil Embrace Program – The judging panel commended the Accor Brazil Embrace Program for its exemplary initiative in offering shelter and vocational training to survivors of domestic abuse. It stands out as a prime model of best practices and proactive measures within the hotel industry.

Travel & Destinations category:

  • Eternal Landscapes Mongolia – The Mongolian tour operator, Eternal Landscapes, distinguished itself through its transparent actions and unwavering dedication to fostering the personal development of its female staff members.

Meanwhile, Runners-up:

GECOTY 2024,

Gender Equality Champion of the Year 2024, Accommodation winner (Photo: Accor Brazil)

Building upon the momentum set by the inaugural edition in 2023, the award shines a spotlight on those pushing boundaries and making impactful strides toward a more balanced workplace. Last year saw Costa Rican travel operator Travel Excellence winning, exemplifying their commitment to gender equality.

The award selection process is assiduously undertaken by a panel of distinguished gender and tourism experts who assess each application on its merit. It is awarded in alignment with the UNWTO’s 2030 Agenda for Sustainable Development, aiming to enhance tourism’s positive impact on women’s lives.

With an ongoing push towards gender parity within the sector, the award’s role is more significant than ever. Michelle Mason from the Sustainable Hospitality Alliance, the award’s sponsor, underlines this sentiment: “As the title sponsor of the Gender Equality Champion of the Year Award, the Sustainable Hospitality Alliance stands firmly behind the vision of a more just and equitable tourism industry. We are immensely proud to support the efforts of Equality in Tourism to honour the remarkable organisations that are not just talking about change, but are actively driving it.

GECOTY-2024

Gender Equality Champion of the Year 2024, Travel & Destinations winner (Photo: Eternal Landscapes Mongolia).

“Accor Brazil Embrace Program and Eternal Landscapes Mongolia, along with all the nominees, have demonstrated exceptional dedication to promoting gender equality. Their efforts are not just inspiring, but are also creating a ripple effect of positive change that extends far beyond their immediate sphere of influence. We congratulate each of them for their commitment and courage. They are the true champions of our industry, reminding us that change is not only possible, but imperative. This award is a testament to the power of collective action, and we are privileged to be part of this journey towards a more inclusive and equitable world.”

Adding her perspective to the sanctity of the award, Dr. Stroma Cole, reader in tourism at the University of Westminster and Co-Director of Equality in Tourism, comments: “We are delighted by this year’s entries and winners, showcasing their impactful contributions to society. Equality in Tourism spearheads advocacy for gender equality, honouring trailblazers and encouraging others to embrace inclusivity. As the tourism landscape evolves, the Gender Equality Champion of the Year award stands as a pivotal force driving this transformative journey.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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