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UN Tourism opens calls for Best Tourism Villages 2024


Applications are open until 24 April 2024, with the selected villages announced in the third quarter of the year.

LONDON, UK – UN Tourism has opened applications for the 2024 edition of its Best Tourism Villages initiative. Over the past three editions, UN Tourism – the new name of the World Tourism Organization (UNWTO) – received almost 600 applications from nearly 100 countries. Currently, the UN Tourism Best Tourism Villages Network brings together 186 members globally, comprising 129 recognized as Best Tourism Villages and 57 villages taking part in the Upgrade Programme. Together, they represent 55 countries across five world regions.

UN Tourism Secretary-General Zurab Pololikashvili says: “Best Tourism Villages by UN Tourism recognizes those rural destinations where tourism is being effectively embraced as a tool for sustainable growth, opportunity or for preserving unique cultural and natural heritage. For the 2024 edition, we look forward to seeing more examples of tourism as a force for good.”

Applications welcome

UN Tourism Member States are invited to submit up to eight candidate villages through their National Tourism Administrations (NTAs).

An external independent Advisory Board, comprising experts in various fields, evaluates applications based on nine areas: 1. Cultural and Natural Resources; 2. Promotion and Conservation of Cultural Resources; 3. Economic Sustainability; 4. Social Sustainability; 5. Environmental Sustainability; 6. Tourism Development and Value Chain Integration; 7. Governance and Prioritization of Tourism; 8. Infrastructure and Connectivity and 9. Health, Safety and Security.

UN Tourism-Villages

Growing tourism for rural development

The Best Tourism Villages by UN Tourism, introduced in 2021, seeks to transform tourism into a catalyst for rural prosperity and wellbeing. The initiative takes a dual-pronged approach: valuing and preserving rural villages, their landscapes, cultural diversity, and knowledge systems, and advancing innovative strategies aligned with the Sustainable Development Goals (SDGs).

The initiative comprises three integral components:

  • The “Best Tourism Villages by UN Tourism” recognizes outstanding examples of rural tourism destinations with cultural and natural assets, that preserve and promote rural and community-based values, products and lifestyle and have a clear committed to innovation and sustainability. Selection is based on an evaluation of their resources and initiatives in nine areas covering the three pillars of sustainable development, economic, social and environmental.
  • The “Best Tourism Villages by UN Tourism” Upgrade Programme benefits applicants that do not fully meet the criteria to obtain recognition. These villages receive support from UNWTO and partners to address the gaps identified in the evaluation process.
  • The “Best Tourism Villages by UN Tourism” Network provides a space for exchanging experiences and good practices and opportunities. It includes representatives of the Best Tourism Village as well as from the Upgrade Programme and benefits from the contributions of experts, public and private sector partners engaged in the promotion of tourism for rural development. Since its inception, the BTV Network has organized a series of training sessions and masterclasses, reaching hundreds of participants. ​
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.