DidaTravel announces the creation of a new role designed to power partnerships with National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) globally.
SΗΕΝΖΗΕΝ, CΗΙΝΑ – DidaTravel – a tech-driven global travel distribution company – has announced τhat Ala Andriuta has joined as Head of Destination Marketing in a newly created role designed to power close partnerships with National Tourism Organisations (NTOs) and Destination Marketing Organisations (DMOs) around the world and help them leverage DidaTravel’s extensive travel distribution reach to meet their strategic growth targets.
DidaTravel, the world’s fastest growing B2B travel distributor, is well positioned to help NTOs and DMOs worldwide gain easy access to high value, yet difficult to reach segments of the travel industry, including offline travel agents, tour operators, travel consortia, airlines and loyalty point programs that together are highly influential in the travel decision-making process of a large percentage of the world’s travellers.
Reporting directly to Gareth Matthews, DidaTravel’s Chief Marketing Officer, Ala will help NTOs and DMOs custom design marketing and business development strategies that are aligned to their visitor growth targets and ensure that their destination is promoted to the most relevant source markets and segments of the world’s travel trade.
Gareth Matthews, Chief Marketing Officer commented: “This is an exciting initiative for DidaTravel, as we aim to make available our fast-growing travel distribution channels to NTOs and DMOs globally and help them drive significant visitor growth from the source markets that are most relevant to them. We are confident that Ala will bring her industry experience to this role to develop close partnerships with these important organisations”.
Ala Andriuta, DidaTravel’s newly appointed Head of Destination Marketing adds:“I’m excited to be joining DidaTravel, the world’s fastest growing B2B travel distributor, in this fantastic new role and I’m really looking forward to building long-term, strategic partnerships with DMOs and NTOs around the world”.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.