Harald Köhler to spearhead Austrian market growth for hotel management software company.
GERMANY – SIHOT has appointed former Thermenhotels Gastein Hotel Director, Harald Köhler to join its Austrian team to drive growth in the country.
With over 35 years’ hotel and hospitality industry experience, Köhler joins the expanding hotel management software company as Sales Manager, as it further invests in the Austrian market.
Reporting to Michael Ismer, Head of Business Development, Köhler will lead the acquisition of new customers and business growth in Austria, working closely with the company’s marketing team to grow brand awareness, while also supporting the customer services team with Account Management for existing clients.
“SIHOT has achieved a very good reputation over the years and I can see the huge potential for hotels in Austria to benefit from its software and services,” said Harald Köhler, Sales Manager Austria, SIHOT. “The hotel brands they work with and customer and staff retention levels are testament to an integral partnership for hotel operations. I am looking forward to building the market and supporting hoteliers through wider digitalisation development.”
SIHOT established an Austrian office in 2022, in Salzburg, in the centre of one of Austria’s most populous hotel regions, due to the market appeal of the vibrant and independent hotel industry. SIHOT already has a number of recognised customers in the country including Hotel Mondschein am Arlberg, BründlSpa in Bad Leonfelden and Schwärzler Hotels.
“Harald has a stellar background in the hospitality industry having worked for a number of organisations at different levels therefore understanding the importance of technology and software to bring efficiencies to operations and revenue,” said Michael Ismer, Head of Business Development. “We’re excited to get him started within the Austrian market and expand on the work we’ve invested in over the last two years.”
Austrian hotels and property management companies benefit from direct sales and account management of SIHOT’s comprehensive, modular and SaaS cloud-based hotel technology. Hotels can access the full SIHOT technology portfolio including booking engine, POS and C&B, which are particularly suitable for accommodation businesses with at least 30 rooms and rated 3-stars or more.
SIHOT is one of the most popular complete solutions worldwide with around 3,500 hotels.
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