Dawn Page’s role will be responsible for formulating and implementing True Traveller’s over- all marketing strategy and overseeing its brand communication channels including digital, print media, social media, partnerships and sponsorships.
LONDON – Travel insurance specialist, True Traveller, has appointed Dawn Page as Marketing Director with immediate effect.
Dawn was previously Director for UK & Northern Europe at the Hong Kong Tourist Board for over 12 years and has extensive experience in tourism and the wider travel industry including airlines and tourist boards.
Her new role will be responsible for formulating and implementing True Traveller’s over- all marketing strategy and overseeing its brand communication channels including digital, print media, social media, partnerships and sponsorships.
Stefan Baker, General Manager at True Traveller, says, “We are delighted to welcome Dawn to the True Traveller team. She brings with her a wealth of experience in market- ing and brand communication with extensive experience in on and offline marketing for the travel industry as we look to the future of building our brand.”
Commenting on her appointment, Dawn says, “I am really looking forward to my new role at True Traveller, which has already established itself as a unique and trusted brand within the travel insurance space offering great value and service to customers.”
The True Traveller was set up in 2010 by three friends, Tim, Chris and Jerry, who met when they worked in travel in the late 1980’s. All three went their separate ways but eventually came back together to set up The True Traveller, originally travel company specialising in adventure holidays. The three of them knew the importance of having really good insurance, because if you’re climbing Mera Peak, or travelling over- land through Africa, your average high street insurance may not do the job. That is how True Traveller In- surance was born.
In 2014 the team decided to concentrate purely on travel insurance and to leave adventure travel to oth- ers, concentrating on True Traveller insurance, travel Insurance designed by travellers for travellers.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
