Latest News
HomeAssociationsUSTOA hires its forst Global Social Impact Manager
New appointments

USTOA hires its forst Global Social Impact Manager

The new role will focus and strategize on USTOA’s sustainability and DEI initiatives.

NEW YORK – The United States Tour Operators Association (USTOA) welcomes Molly Laycob as its first ever Global Social Impact (GSI) Manager. Laycob has previously held positions in the sustainability sector as head of sustainability at WorldStrides and most recently sustainability manager for the Village of Glenview, Illinois. She also is a certified LEED Green Associate for the US Green Building Council.

The goal of this newly created role is to support the development and implementation of USTOA’s Corporate Social Responsibility (CSR) platform to include sustainability and diversity, equity, and inclusion (DEI). Laycob will be responsible for leading initiatives and subsequent projects that positively impact USTOA members and the communities in which they operate.

Laycob will assist USTOA President and CEO Terry Dale with special projects and initiatives. “Molly has a clear passion for social responsibility which strongly aligns with USTOA’s mission of sustainability and DEI,” said Dale. “We are thrilled to have her on the team and look forward to the positive impact this position will have for our members and the industry at large.”

Other job responsibilities for the GSI manager include defining a CSR roadmap aligned to the corporate strategy to engage USTOA members and deliver environmental, social and governance (ESG) initiatives; supporting members in promoting and raising awareness of sustainability and DEI; overseeing environmental reporting, and, serving as a liaison between USTOA and other trade associations.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.