Air France KLM have expanded their retailing partnership with ATPCO, integrating Routehappy Content across further shopping channels through a renewed deal. Air France KLM will use ATPCO’s Routehappy Content to enhance flight search and shopping with targeted retailing content highlighting the airport and onboard experience. ATPCO will also create content for Air France KLM’s Joint Venture partners Delta Air Lines and Virgin Atlantic, creating consistency and transparency for transatlantic travelers on codeshare flights.
“It’s a win-win for our agency partners and our passengers,” says Stéphane Ormand, Vice-President Distribution Air France KLM. “ATPCO allows us to take the next step in creating a modern flight shopping experience for our passengers, using their innovation Routehappy Content. Air France KLM distribution strategy is focused on delivering our customers with the most attractive and customized offers, and distributing retailing content through Routehappy is a great addition to our innovative NDC offer.”
“We are delighted to be enhancing our partnership with Air France KLM,” says Ailsa Brown, Head of Sales & Partner Success – EMEA at ATPCO. “Enabling user-friendly content at the time of flight shopping helps modernize airline retailing and also increases the flexibility and dynamism of Air France KLM offers.”
ATPCO is the industry source for airline retailing and pricing data, including in-flight Amenities, UTAs (Universal Ticket Attributes) that show benefits and restrictions by offer, and highly targeted UPAs (Universal Product Attributes) which show visual messaging, images, videos, cabin tours and iconography that can be delivered to agencies, OTAs, metasearch engines, and online booking tools as part of the flight shopping process. ATPCO partners with more than 400 airlines and 100 sales partners to display airline retailing content to drive conversion, upsell, and overall revenue.