Avvio CEO Frank Reeves.
Labelled the ‘Allora GM Report’, Avvio will send a monthly analysis of consumer booking and buying behaviours which can be used to refine and improve on marketing activity.
Avvio, who launched Allora –the world’s first hotel booking engine powered by artificial intelligence– just over two years ago, has announced the pilot of a new reporting system which gives hotel general managers a deeper insight into their guests’ behaviours.
Labelled the ‘Allora GM Report’, Avvio will send a monthly analysis of consumer booking and buying behaviours which can be used to refine and improve on marketing activity.
These insights will help to optimise bookings and drive occupancy and upselling of additional features or services applicable to each guest stay.
Avvio has been capturing data through Allora since 2017, having profiled 56 million unique guests, and is now utilising it to add value the fast-changing digital booking trends within the global hospitality industry.
The level of detail the GM Reports can provide includes useful information such as number of bookings verses the number of potential bookings for the month; preferred booking platform and device; guest conversions; actual booked revenue; cancellations and pipeline revenue broken down by geographic region.
The report also offers information on the tags and search terms used by guests when booking so hotels can track the impact of their promotional activity and features such as golf, spa, food etc.
Commenting on the pilot launch, Avvio CEO Frank Reeves said: “Hotel general managers need real data about their own guests as it’s only with accurate information that they can make strategic decisions relating to how they target and market the business."
“To date, we have seen too many assumptions being made in this market. A hotel by hotel approach is the only effective way to drive more direct business and, crucially, optimise the guest experience. This not only provides stronger advocacy post-stay but also increases guest satisfaction and the likelihood of return visits.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
