Continued rapid expansion of Demand360 international data providers helps hotels gain their fair share of bookings.
NEW YORK – TravelClick, an Amadeus company, announced NH Hotel Group, a world-leading urban hotel operator with close to 400 hotels and nearly 60,000 rooms in 30 markets, joined TravelClick’s Demand360 program, a Hotelligence360 solution. This marks the continued rapid expansion of TravelClick’s Demand360 program, which gives hoteliers unique access to forward-looking demand data and allows hoteliers to develop optimal strategies for maximizing revenue.
With the addition of NH Hotel Group, more than 25,000 properties around the world now participate in Demand360, the hospitality industry’s competitive market intelligence product providing forward-looking reservation metrics and competitive share by segment and channel.
“Working with TravelClick’s Demand360 not only assists our individual hotels with a complete understanding of the booking trends in their local market, but also gives them the ability to know what actions to take to drive performance and ensure that they are getting their fair share of bookings through the right segment and channel,” said Fernando Vives, Chief Commercial Officer, NH Hotel Group. “TravelClick’s data is essential for enabling us to make fact-based decisions and move beyond the traditional approach of historical forecasting.”
“NH Hotel Group joining as a new TravelClick Demand360 data partner further signifies the strength and value hoteliers achieve from our international network of demand data providers,” added Greg Sheppard, Senior Vice President, Business Intelligence Solutions at TravelClick. “Using Demand360 allows hotels to make the most accurate inventory allocation and marketing decisions that have been proven to measurably improve profitability.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
