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The Grand Hotel Birmingham announces appointment of new Deputy General Manager


Charlotte Horler joins The Grand Hotel Birmingham team following a role at New Hall Hotel & Spa.

The Grand Hotel Birmingham have announced the appointment of their new Deputy General Manager, Charlotte Horler. Charlotte joins The Grand Hotel Birmingham after a three-year stint as Deputy General Manager at New Hall Hotel & Spa. Charlotte has over 15 years’ experience in the hospitality sector and has served in numerous senior management roles.

Charlotte’s career in hospitality began at the age of 15 at Walton Hall & Walton Hotel. Following a stint in the kitchen, Charlotte realised she belonged Front of House. She then progressed to Food & Beverage Supervisor, Front Office Receptionist and Front of House Manager, before a role at Billesley Manor as Operations Manager. A move to London followed as Charlotte was appointed as Front of House Manager at The Montague on the Gardens Hotel in Bloomsbury.

From 2018, Charlotte served as Deputy General Manager at New Hall Hotel & Spa where she was directly responsible for hotel operations with a particular focus on Front of House and Food and Beverage, managing 78 employees across teams. 

Housed in one of Birmingham’s most iconic buildings on Colmore Row, The Grand Hotel Birmingham is a Grade II* listed building. Coined the city’s ‘Sleeping Beauty’ the hotel re-opened its doors after 19 years, revealing its £50million restoration and refurbishment, to the public in May 2021. Retaining the building’s French Renaissance exterior and Victorian Arts & Crafts features, the restoration also includes a penthouse suite with spectacular views across St Philip’s Cathedral. The hotel boasts 185 rooms and suites, Madeleine, the hotel’s glamorous cocktail bar where Afternoon Tea is served, and Isaac’s, the New York-inspired brasserie-style restaurant.

Charlotte, said, “I’m truly honoured to join The Grand Hotel Birmingham. To be working at such an iconic hotel with a talented team during an important year is a career highlight. Our aim is to be Birmingham’s favourite hotel and I’m very excited to lead the team operationally to cement this whilst ensuring we continue to deliver exceptional experiences and create special memories for our guests.”

Peter Kienast, General Manager at The Grand Hotel Birmingham, said, “We’re thrilled to welcome Charlotte to The Grand Hotel Birmingham team. She brings a wealth of experience to the role as well as tangible passion for customer service. I’m proud to call her my Deputy General Manager as we head into a really important year for the hotel, and the city, as we prepare to welcome the Commonwealth Games.”

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