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The most popular destinations for those key romantic moments


NerdWallet has conducted a survey to over 1,000 married Brits to find out the true cost of being in a relationship.

NerdWallet have surveyed over 1,000 recently married Britons to reveal the dream locations for a proposal, wedding and honeymoon. This was part of a wider campaign to reveal how much it 'costs to be in love' in the UK. 

They found: 

The top 5 dream proposal locations in the UK

  • The Lake District
  • Cornwall
  • The Scottish Highlands
  • Edinburgh
  • The Cotswolds

The top 5 dream proposal locations worldwide

  • New York, USA
  • Florence, Italy
  • Paris, France
  • Santorini, Greece
  • Bali, Indonesia

The top 5 dream wedding locations in the UK

  • St Ives, Cornwall, 
  • Isle of Skye, Scotland
  • Edinburgh, Scotland
  • The Cotswolds
  • London

Respondents also revealed their dream wedding locations outside the UK, which include the Amalfi Coast in Italy; Maui, Hawaii; Bali Indonesia, as well as Florida and New York in the United States.

The the top five destinations in the world for a honeymoon

  • Maldives
  • Maui, Hawaii
  • Santorini, Greece
  • Puglia, Italy
  • Kyoto, Japan

Traditionally, an engagement ring is meant to be worth the equivalent of a three-month salary, however, this is a thing of the past, with nearly 60% admitting that their ring cost less than that and the average ring costing £1,394. So which cities are spending the most on a ring?

  • Edinburgh - £2,588
  • London - £1,907
  • Liverpool - £1,719
  • Glasgow - £1,694
  • Cardiff - £1,670

Two of Scotland’s biggest cities sit in the top five spending the most on an engagement ring, with Edinburgh spending over £600 more than any other city. Sheffield spends the least at just £794.

For the big day itself, Londoners take the crown, splashing the most on their wedding at an average of £9,680. Birmingham ranks second spending £8,200 and Belfast at £8,184. Brighton spends the least on the big day, at £5,618. 

The most popular destinations for those key romantic moments
Unfortunately, many wedding plans were impacted by COVID-19 this year. But the UK is home to some romantic spots, which are still perfect for a gesture of love. We asked people across the country what their ultimate destination and UK-based location would be for the following milestones:

Worldwide / UK

Top Proposal Destinations

Top Wedding Destinations

Top Honeymoon Destinations


New York, USA

Amalfi Coast, Italy



The Lake District

St Ives, Cornwall

The Scottish Highlands



Isle of Skye, Scotland

The Lake District


The Scottish Highlands

Edinburgh, Scotland


Whilst it may not be the Maldives, which is the UK’s top honeymoon destination of choice, spending an average of £3,156, the UK can offer an affordable and picturesque alternative. 

So, how much does being in love cost you?

NerdWallet comments: “Being in love can be more costly than you think, with people in a relationship looking to celebrate these major moments and needing to save over £10,000 on average to fund them all as a result. Having said this, these costs are often spread out across a number of years, and there are many ways to help finance them, from help from friends and family, to taking out a personal loan. With so many individuals looking at what the right amount is to spend, this research provides a great guideline to find out what other people across the country are doing.”

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