PARIS – Global Exhibitions Day 2021 takes place tomorrow, 2 June. The GED 2021 campaign focuses on just how instrumental exhibitions are in creating platforms for growth and recovery, while also instilling confidence in others to participate in organised events that prioritise safety and success in equal measure.
New this year, the exhibition industry is aligning through a first-of-its-kind global coalition, designed to prioritise the safety and success of communities as they return to business! As customers signal a desire to return to live event experiences, the coalition will see UFI, organiser of Global Exhibitions Day, important industry associations such as SISO, and the world’s leading exhibition organisers Clarion Events, Comexposium, Diversified Communications, Emerald, Informa Markets, Reed Exhibitions and Tarsus joining forces. They will prove that in-person opportunities to connect and do business can happen safely and successfully, by putting collaboration, consistency and customer experience at the heart of the approach.
The GED 2021 campaign, which has already engaged audiences in 46 countries/regions, is supported by major players in the exhibition industry. We expect engagement to grow significantly and to make it the largest and most important day of advocacy and awareness for the global exhibition industry!
From videos to meetings with policy makers, from webinars to hybrid events, from webcasts to social campaigns and virtual running parties – and much more – UFI would like to invite all event industry professionals and enthusiasts to get involved in the many different events that will be taking place around the world, to help make GED 2021 the best Global Exhibitions Day yet!
Anbu Varathan, UFI President, says: “this year, we are celebrating the safe return of exhibitions to instil confidence in stakeholders to organise events, by prioritising safety and success in equal measure. The exhibition industry is well prepared to run events safely and with top-class procedures in place. Let’s restart our engines with renewed confidence and vigour from today onwards, so the show can go on, in the best of spirits. Let’s celebrate Global Exhibitions Day together, on 2 June 2021!”
The entire exhibition industry is encouraged to take part on 2 June!