PARIS – For the first time, the total global economic impact of exhibitions has been calculated. With a total output of €275 ($325) billion in business sales annually, the exhibition sector is on a par with sectors such as machine tools or medical and surgical equipment.
UFI, the Global Association of the Exhibition Industry, worked with Oxford Economics to produce the ‘Global Economic Impact of Exhibitions’ report, which was also supported by SISO (Society of Independent Show Organisers).
“This truly is a first for our industry,” says UFI President Craig Newman. “This new data will support us when we talk to stakeholders about our industry, especially as it’s broken down into the direct, measurable economic impact per exhibiting company – right down to the economic value of every single square metre of venue exhibition space. And on top of that, it makes me proud to work for our industry, knowing that we are securing over three million jobs.”
Based on UFI exhibition metrics, the model developed by Oxford Economics provides results for the world and also regional data for Africa, the Asia-Pacific, Central and South America, Europe, the Middle East and North America.
The report shows the far-reaching impact of the exhibition sector, which generates €68.7 ($81.1) billion in direct GDP and contributes a total economic impact of €275 ($325) billion. This ranks the sector as the 56th largest economy in the world, larger than those of countries such as Hungary, Kuwait, Sri Lanka, and Ecuador.
In 2018, approximately 32,000 exhibitions directly involved 303 million visitors and over 4.5 million exhibitors across more than 180 countries. The total impact of €167 (US$198) billion in global GDP includes the direct spending and jobs that are specifically involved in planning and producing exhibitions, and for participants and exhibitors to travel to exhibitions, as well as other exhibition-related spending. Following the ISO definitions, an exhibition, show or fair is defined as an event where products, services or information are displayed and disseminated. Exhibitions differ from conferences, conventions, seminars or other business and consumer events, and exclude flea markets and street markets.
Europe was the largest market in terms of visitors, welcoming 112 million in 2018. This represents 37% of global exhibition visitors in 2018. North America ranked second, with 91 million visitors, followed by the Asia-Pacific with nearly 82 million visitors.
In terms of total GDP, North America ranked first with over €78.2 ($92.3) billion of total GDP attributable to the exhibitions sector. This accounts for nearly 47% of the sector’s global impact. Europe followed with €48.6 ($57.3) billion of total GDP, representing 29% of the sector’s global impact.
Overall, exhibitions globally generated €60,700 ($71,700) of total sales per exhibiting company and €7,900 of total sales per square metre ($870 per square foot) of venue gross indoor exhibition space.
Research will continue
As with every piece of global UFI research, such as the Global Barometer or the World Map of Venues, this study on economic impact allows country and market profiles to be added, using the same metrics. UFI has secured an arrangement with Oxford Economics that allows industry associations who are UFI members to have specific profiles for their home markets added to the report.
Kai Hattendorf, UFI Managing Director and CEO, says: “We are happy to be able to provide this new set of data which highlights the impact of the exhibition industry. The methodology can be used at national level wherever needed, and we hope that it will contribute to consistent data across the world for this important element of economic impact.”
David Audrain, SISO Executive/Managing Director, comments: “SISO is very pleased to have partnered with UFI in funding the production of this report. Having reliable statistics is key to measuring the growth and impact of the Industry. We hope that organizers from around the world will use this data to showcase the value of this industry to their stakeholders and governments.”
Global Exhibitions Day to highlight the economic impact
The research was timed to provide the data during the run-up to Global Exhibitions Day 2019 on 5 June. Around the world, exhibition industry professionals, companies and associations, are organising a multitude of events and activities to highlight the critical role the industry plays in driving and fostering the growth of regional, national and international economies.
See the report here