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UK staycations on the rise in 2019

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Bath named most popular staycation destination for Brits; as holidaymakers increasingly book UK getaways.

Bath has been named as the top trend destination for British getaways; as deals site, Wowcher, reveals a 48% increase in customers buying UK city breaks.  

And whilst the historic and picturesque city has surged in popularity, Brits are rushing to book another surprising getaway destination: Birmingham. In the past year, the popularity of the UK’s second city has continued to grow- with a thriving creative hub, countryside, and gastronomic attractions pulling in more visitors than ever before, and Wowcher reporting a 250% increase in sales of breaks to the city.

Meanwhile, Scotland is a hit destination with both Glasgow and Edinburgh taking spots in the top five rising destinations in the UK.

The top five risers for city breaks:

  • Bath (+542%)
  • Birmingham (+250%)
  • Manchester (+162%)
  • Glasgow (+87%)
  • Edinburgh (+50%)

Alexis Harrison, Head of Marketing at Wowcher says: “Already in 2019, we’ve seen a huge demand for trips to UK destinations- mirroring an increasing trend for staycations, and the convenience of short city and country breaks. Consumers are looking to be more savvy with their spending this year, particularly when it comes to travel; it’s likely we’ll continue to see Brits buying more breaks that are a little bit of luxury, close to home.”

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