The launch of the new South African Tourism brand at the recent Tourism Indaba 2004 in Durban was a crowning moment for the young…
The launch of the new South African Tourism brand at the recent Tourism Indaba 2004 in Durban was a crowning moment for the young Johannesburg-based design company Two Tone Design.
The three-year-old design consultancy was one of four marketing partners appointed last year to deliver a fresh face South African tourism in a R500 million marketing campaign involving, branding, PR, advertising and media planning.
Two Tone Design was responsible for the entire look and feel of the new SA Tourism brand. The new branding had to reflect SA Tourism`s commitment to selling experiences rather than destinations, said Carlo Murison, CEO and founder of Two Tone Design.
These encompassed the four themes of awesome sensory impact, real wonder, fusion and beat, and freedom and humanity, he added.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
