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Alaska Airlines debuts 'Alaska Beyond' with the lLaunch of new inflight entertainment

Travelers can power-up their own device, enjoy movies and TV shows at no extra charge through Jan. 31.

SEATTLE – Alaska Airlines customers can now enjoy free entertainment directly on their personal electronic devices. The new entertainment service, available on 50 of Alaska’s 737 planes, will be available at no extra charge through Jan. 31, 2015. Alaska will equip nearly all of its all-Boeing fleet by April 2015.

Alaska’s inflight entertainment launch marks the debut of Alaska BeyondTM, a new flight experience that highlights what sets Seattle’s hometown airline apart from other carriers. In addition to entertainment, Alaska Beyond is further defined by its artisan food and beverage program, and its in-cabin comforts including Recaro seats with personal power at every seat.

“If you haven’t flown Alaska lately, you’ll be delighted with the enhanced experience that we are now offering onboard,” said Curtis Kopf, the airline’s vice president of customer innovation and marketing. “At Alaska, we pride ourselves on offering unique amenities that make travel more enjoyable.”

Alaska Beyond Entertainment lets customers catch up on their favorite television shows and watch recently released movies using their own Wi-Fi-enabled tablet, smartphone or laptop. *All content, including premium movies and TV shows, will be complimentary through Jan. 31, 2015. Starting Feb. 1, customers can still enjoy access to a wide selection of complimentary custom curated content and purchase premium movies and TV shows.

With Alaska Beyond Comfort, Alaska customers power-up with standard and USB personal power outlets at every seat. The custom-designed leather seats, made by Recaro, feature 6-way adjustable headrests, enhanced personal space and three inches of recline. Access to power outlets is conveniently located in the seatback in front of each passenger. Today, more than 95 percent of Alaska’s fleet of Boeing 737-800s, -900s, and -900ERs have power outlets at every seat. Many of Alaska’s aircraft also feature the Boeing Sky Interior which creates a lighter and more spacious cabin. Later next year, Alaska will be the launch customer of Boeing’s innovative Space Bins, which provide 48 percent more overhead bin storage.

Alaska Beyond Delicious offers travelers locally-sourced, artisan food and beverage from iconic Northwest brands, including signature entrees designed by award-winning chef Tom Douglas. The popular Signature Fruit & Cheese Platter features Beecher’s Flagship and Tillamook cheeses are available on all flights, as well as hand-poured Canoe Ridge wines, Sun Liquor hand-crafted liquors, Alaskan Amber and other local micro-brews, and in First Class, Chateau Ste. Michelle wines.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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