Agreement sees targeted Routehappy airline rich content integrated with the Amadeus system
MADRID and NEW YORK – When buying any product online, it’s expected that you will see what you are getting. Currently that isn’t always the case when booking a flight. Often you see information that relates only to price and schedule. Now imagine booking a long-haul flight and being able to see what type of seat you will have, the cabin and amenities you’ll receive during the flight or deciding whether you want to add lounge access based on photos of the facilities or upgrading your flight to a premium seat.
This is the logic underpinning a partnership between Amadeus and Routehappy by ATPCO, the industry standard for airline rich content. The move sees Routehappy’s rich content integrated with the Amadeus system enabling airlines to display product differentiators through multiple Amadeus channels. Routehappy hosted content includes Universal Product Attributes (UPAs) which include headlines, descriptions, and photos.
Travelers and travel sellers alike will have the opportunity to benefit from the comprehensive content through a range of Amadeus solutions such as Selling Platform Connect. Online Travel Agencies (OTAs) will also be able to access airlines’ rich content through the Amadeus Web Services – displaying it directly to travelers, via a redistribution agreement, a first of its kind for Routehappy by ATPCO.
“Amadeus and Routehappy together unleash a vast opportunity to help airlines better differentiate their products in travel agencies and OTAs all over the world,” said Robert Albert, CEO of Routehappy by ATPCO. “Our mission is to differentiate and better monetize flight shopping. We’re platform, channel and delivery agnostic to help airlines differentiate in all sales channels direct and indirect, so our Amadeus partnership is a huge step forward in reaching distribution ubiquity for airlines. We’re excited to work closely with Amadeus to further improve flight shopping together.”
“Our Routehappy partnership forms part of our growing suite of merchandising capabilities for airlines and travel sellers,” said Decius Valmorbida, Senior VP Travel Channels at Amadeus. “Photos, videos and descriptors help drive conversion and differentiation for airlines, but also mean agents can deliver a more comprehensive service and experience to their customers. Travelers are seeking enhanced ways to compare travel provider offers and we believe rich content helps to meet this need. Routehappy has already seen great traction with over 65 customers including major carriers like United, Avianca and Turkish Airlines so it is a natural partnership.”
The integration of Routehappy’s rich content with the Amadeus system will be completed during the course of this year and will complement Amadeus’ existing content and merchandising capabilities already provided to airlines and travel sellers.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
