Summer Lovin’ uses trending follow-me images to entice viewers to discover Antigua. Campaign targets key markets: Romance, families, adventure, luxury.
NEW YORK – The Antigua and Barbuda Tourism Authority has launched an exciting new digital Summer campaign called Summer Lovin’ that will run from May 15th to September 15th for an early start to the busy summer season. The tagline Summer Lovin’ acts as the perfect umbrella for encouraging visitors to embrace their joy and love of the summer and follow their heart, whether it is: a romantic trip enjoying the sun, sand, sea; adventurous, adrenaline filled vacation; multi-generational and family fun; long-weekend holiday getaways; relaxing and luxurious vacations to recharge; serenity and natural beauty of the country. The “Follow Me” narrative of the visuals, pulling their attention and desires to the imagery, allowing them to picture themselves there, will take viewers on an adventure to Antigua and Barbuda and help build on the positive momentum in double-digit growth for the US market in 2016.
“Tourism is the driving force of our economy, acting as the main source of employment for our citizens and the US continues to be a market that shows amazing growth potential for us. There is never a shortage of passion about our twin island destination, and through this exciting new campaign, Summer Lovin’, we are sharing that passion to this key market, as well as the world, with exciting deals and packages where visitors can save up to 50%,” shared the Minister of Tourism, Economic Development, Investment and Energy, Asot A. Michael.
The imagery of the campaign uses the trending ‘follow me’ narrative that invites the viewer to discover first-hand everything that there is to love about Antigua and Barbuda. The images help the audiences pictures themselves experiencing the magic of Antigua and Barbuda through: events, locations, activities, as well as being the most romantic destination in the Caribbean, inspiring them to make the leap and visit this summer. The goal of the campaign is to drive engagement with continued conversation about Antigua and Barbuda that will lead to an increase awareness and bookings, and build on the year over year growth.
“We’ve specifically chosen this integrated marketing campaign to increase awareness of Antigua and Barbuda that is a reminder of the joy and escape of summertime. Our message is purposefully playful, inviting our audience to come and join in on the fun. To maximize impact and results, the campaign will target several consumer and trade touch points that will include email marketing, public relations, social media, offline activations and digital advertising campaigns,” added Kim Jack Riley, Director of Tourism, US for the ABTA.
Launched in participation with award-winning partner hotels, restaurants, tours and attractions, visitors to the Antigua and Barbuda website (visitantiguabarbuda.us) will find additional information about available packages and great deals offered by partners with savings up to 50%. Visitors will be able to book their travel directly with dedicated partners, including Expedia and various participating properties.
The Summer Lovin’ campaign will also feature a special promotion in June in celebration of 11 years of June as the ‘Month of Romance’ for Antigua and Barbuda that highlights Antigua and Barbuda’s strengths as a destination of choice for Romance travel including destination weddings and honeymoons. In addition, throughout the month there will be a variety of special wedding and honeymoon packages available that are particularly lucrative for those in the market for destination weddings given there is no residency requirement, making the process much easier for planning.
Recognized across the industry as being the most romantic destination in the Caribbean, Antigua and Barbuda offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. Everything people need to embrace their #SUMMERLOVIN.
Angelos is the news editor for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). His role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy.
He currently studies Communication, Media & Culture in Panteion University of Political & Social Studies of Athens.
