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Asian-based luxury hotel and resort operator GHM (General Hotel Management( is to establish a regional office in China as part of the ongoing growth objectives for the company.
The new office in Shanghai, which will become GHM’s sales, development and management office effective from 1st June 2010, will be head up by Andreas Herbst, Vice President China.
The strategic decision to open an office in China is primarilay to drive the sales and marketing efforts for GHM and its properties by a dedictaed team to the China market. The team will also be responsible for the development and management of several new GHM hotels and mixed use development across China in the next few years.
Founded in 1992 by Adrian Zecha and Hans Jenni, GHM has an unrivalled reputation for conceptualising, developing and operating exclusive and stylish hotels and resorts worldwide. The current GHM portfolio of award winning and unique hotels and resorts is set to expand over the coming years with a number of new openings in the pipeline including two properties in China, The Chedi, Suzhou and The Chedi, Yaiping Lake.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
