Avoya Travel’s marketing strategy, rravel agency operating system, direct mail, and travel agent education recognized.
MIAMI – Avoya Travel, an American Express Travel Representative and one of the leading travel companies in North America and beyond, announced it has won four of Travel Weekly magazine’s Magellan Awards. Avoya’s marketing strategy, Travel Agency Operating System, travel agent education, and direct mail received top recognition. The awards signify Avoya’s innovative leadership in the travel industry and in creating exceptional vacation experiences for travelers worldwide.
The Travel Weekly Magellan Awards recognize some of the many groundbreaking approaches used by Avoya to provide distinct advantages for customers, travel professionals, and its travel industry supplier partners. Avoya was presented with the travel industry’s coveted Magellan Awards for the ‘Travel Agent Innovation’, ‘Booking Interface’, ‘Direct Mail’, and ‘Advertising and Marketing’ categories.
“At Avoya Travel, we continue to evolve the vacation planning experience by developing strategies that support our Independent Agency Network and supplier partners in delivering exceptional vacations for our customers,” said Van Anderson, Co-President of Avoya Travel. “Being recognized with top industry awards is further validation that Avoya continues to be a leader in travel.”
The Magellan Awards highlights:
- The Avoya Mastermind Program is an active, motivated, and innovative community of travel entrepreneurs that use technology and a personalized, small group approach to bring together and share their collective talents and knowledge. It is a proven program that enables and empowers Avoya Independent Agencies to reach their maximum sales potential and incomes.
- Agent Power is Avoya’s all-encompassing Travel Agency Operation System including a new streamlined search and booking interface. Avoya recently made it possible for travel professionals to much more easily find the best value and rates for clients, saving agents hours in research and giving them a competitive edge over any other technology.
- Avoya’s Direct Mail campaigns have broadened in-home communication with travelers resulting in the creation of more Live Leads and a significant increase in customer retention for Avoya’s Network of Independent Agencies.
- Avoya’s Wave Season Sale marketing campaign engaged customers with Avoya Advantage™ deals, benefits, and dynamic content through a multi-touch email and direct mail program that was successful in driving new Live Leads to Avoya’s Independent Agencies and led to tens of millions in revenue growth.
The Travel Weekly Magellan Awards distinguish the best in travel across the entire spectrum of industry segments and salute outstanding travel professionals. Presenting awards to top travel organizations and professionals worldwide, the Magellan Awards winners are selected by Travel Weekly editors and industry experts such as Peter Greenberg, Travel Editor for CBS News’ The Early Show; Lalia Rach, Professor and Founding Dean for NYU Tisch Center for Hospitality, Tourism and Sports Management; plus many more.
With leading technology, marketing, sales development, innovation, and more, Avoya has won virtually every supplier’s top award for its ability to generate new business, including being named ‘Travel Agency of the Year’, by Royal Caribbean, Norwegian Cruise Line, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more.
Avoya Travel as a long-standing reputation in the travel industry for being one of the top producing and most innovative travel companies worldwide. The company has been a part of the American Express Travel Representative Network for 25 years and has an elite network of independently owned and operated travel agencies.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
