With copy reading “Out here you may never make it back the same” and images of Bermuda’s enticing clear blue waters, the eye-catching campaign has undoubtedly brought the Bermuda brand to a UK audience in style.
Media Agency Group showcase its latest multi-format advertising campaign with the Bermuda Tourism Authority, with online and digital out of home advertisements recently targeting potential visitors to the islands across the UK.
A long-term client of MAG, Bermuda's latest marketing push saw 24 premium roadside digital out of home screens secured in some of the UK's busiest cities and high-footfall locations. Digital ads of various sizes could be seen in cities such as London, Liverpool, Leeds, Edinburgh and Birmingham.
Desktop digital display advertising was also present on the popular Mail Online website during July, with billboard ads and scrolling skins raising awareness of the Bermuda brand and driving traffic to the website gotobermuda.co.uk.
The campaign was further enhanced by 10 days of digital 6 sheets, located in key London rail stations and across Portsmouth. The placement of these ads was meticulously planned, and was run to tie in with the recent America's Cup World Series event in Portsmouth. Bermuda is set to host the 35th America's Cup in 2017, so these ads gave the Tourism Authority the chance to showcase the Bermuda brand in front of a relevant audience of sailing fans. Those interested can keep up to date with the world's most prestigious race sailing regatta by following the hashtag #RaceToBermuda.
With copy reading "Out here you may never make it back the same" and images of Bermuda's enticing clear blue waters, the eye-catching campaign has undoubtedly brought the Bermuda brand to a UK audience in style.
Media Agency Group's Managing Director, John Kehoe, said: "We're delighted to have continued our working relationship with the Bermuda Tourism Authority and are very proud of another strong-performing campaign. By opting for online and digital out of home advertising, Bermuda has been able to reach a large and diverse audience, with ads in some of the busiest areas and key media locations that the UK has to offer."
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
