Mobile bookings increase to over $3 billion in 2012 – over 20 million apps downloaded to date.
AMSTERDAM – Mobile devices are taking the on line accommodation market by storm with a spectacular increase in the number of customers using mobile devices to book accommodations. Booking.com has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to over $3 billion in 2012.
“Booking.com’s mobile apps for Android, iOS, and Windows 8 devices have been downloaded more than 20 million times over the past three years,” says Booking.com CEO, Darren Huston. “Our customers want the same, simple and seamless booking experience that we developed for the desktop on all their devices – and we’re making sure they get it. Once they are signed into their accounts, all their credit card details, searches, favorites, and booking information will be securely accessible from the cloud. This allows our customers to book faster and have all their important information readily available, whether they are at home, in the office, or on the move.”
The on line mobile hotel and accommodation bookings referred to above were made through the Booking.com family of hotel booking apps including native apps for iOS, Android, Windows 8 and Kindle Fire devices, and through Booking.com’s mobile websites.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
