…
Congrex have announced their intention to rebrand their Congrex Group companies in 2009. This decision is in line with the single brand strategy which allows Congrex to bring greater clarity to the scope of its services and develop a solid brand presence in the association, corporate and government markets. During 2009 the Congrex Group companies will be changing their corporate identity to be in line with Congrex’s branding.
“Each company has a unique brand and reputation in their region”, said Dr Layth Bunni Congrex CEO, “However, after joining the Congrex family, we found the diversity of brands no longer visually represent the benefits of being part of a global network. The rebranding will clarify the scope of the services and expertise that we offer our clients worldwide.”
After an initial transition period, since joining the Congrex Group, the companies who will be rebranded in 2009 include; AKM Congress Service (Basel and Weil am Rhein), AKM Travel (Basel), Concorde Services Ltd (Glasgow and London), SKD (Copenhagen, Gothenburg, Lund and Stockholm) and Congrexpo (Panama and San Jose).
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
