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DRCT partners with Emirates to leverage AI-led NDC distribution

Dmitry Ianishevskyi, Co-Founder and Director at DRCT.

Travel sellers to access Emirates flights with no GDS fee.

DRCT will work with Emirates Airline to boost its New Distribution Capability (NDC) sales. Travel sellers will now be able to book Emirates NDC fares through the provider’s AI-powered products: DRCT Extension, DRCT Search and DRCT API, saving as much as US$14-$25 on the cost of GDS fees per direct booking.

Dmitry Ianishevskyi, Co-Founder and Director at DRCT, says: “Emirates is an ideal partner for us as an iconic and forward-thinking airline that continuously innovates to customise offers and pricing for their passengers. As passionate drivers of change in aviation, we are proud to be building this relationship and broadening our presence in the Middle East.

“We are excited to offer our travel partners the ability to sell Emirates flights and ancillaries.”

The partnership will grant OTAs, TMCs and small travel sellers that use DRCT access to Emirates NDC fares, along with differentiated pricing for ancillary services and the ability to sell excess baggage. DRCT’s relationship with Emirates comes after a year of success for the tech aggregator, with record results from its relationship with another leading company, Lufthansa Group. Within three months, DRCT shifted 68% of travel agent ticket sales from GDS to the NDC channel by working with Tickets Consolidator, a major seller in Eastern Europe.

DRCT is a travel technology provider and IATA-certified New Distribution Capability (NDC) aggregator. Trusted by more than 20 major airlines worldwide, DRCT develops tailored AI-powered tech solutions allowing airlines to benefit from cost-effective distribution. DRCT products provide convenient access to NDC fares for every type of travel seller and can be used in conjunction with existing distribution systems. Besides its tech-savvy solutions, DRCT also stands out for the lowest-priced distribution solution on the market that meets the needs of even the smallest travel agencies.

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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.

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