Following the busiest January ever, Waymark Holidays have experienced first-hand that British travellers used the Christmas break to plan their next…
Following the busiest January ever, Waymark Holidays have experienced first-hand that British travellers used the Christmas break to plan their next escape in record numbers.
Waymark Holidays said they were inundated with last minute bookings in the week leading up to Christmas – with more than 25 per cent more bookings than for the same period the previous year, while bookings in the days between Christmas and New Year soared more than 75 per cent.
“We were literally run off our feet,” said managing director Neil Saunders. “Whether it was the great snow in Europe or the late start to Winter, I’m not sure, but all of a sudden the phones just went mad. We had loads of bookings on Christmas Eve and the days after Christmas were even busier.”
In the same week, online travel company last minute was also inundated, having had to close down their site due to overloading on 27 December, according to media reports.
Mr Saunders said the usual trend for British travellers was to sometimes wait until the last minute for discounted deals, but this did not apply to Waymark as they never discount their trips.
“We have never offered cut price last minute deals, so the only thing I can put this down to is a huge increase in demand to get away,” he said.
“And it wasn’t just for winter skiing holidays, as nearly half of the bookings were for summer walking trips, many as late as October 2006.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
