Following a report published last week by Mintel revealing that the number of independent travellers has increased by 9% to 24 million in the last year…
Following a report published last week by Mintel revealing that the number of independent travellers has increased by 9% to 24 million in the last year (accounting for 55% of the holiday bookings market), easyJet can confirm it is leading this independent travel revolution with 36.5% of the total UK independent travel market.
Between 1998 and 2004 the number of independently booked holidays has risen by 60%, which directly reflects the success and expansion of easyJet during this period.
The increased popularity of independent holidays is due to the expansion of low cost airlines and their use of the Internet. easyJet has been the driving force over the last nine years in bringing consumers new and innovative ways to book and travel, expand into new countries and bring more low cost services to potential travellers throughout the UK and Europe.
easyJet now carries a total of 24 millions passengers each year and 8 3/4 million of those originated from the UK.
The report also revealed that increasing numbers of British travellers are not just looking for a pool or beach holidays, but increasingly they are looking to experience different cultures and appreciate local heritage. This is a direct reflection of (which again directly reflects) the expansion of easyJet, which now offers a huge range of destinations perfect for city breaks with a range of cultural and historical attractions, as well as the more relaxing sunshine routes.
Ray Webster, easyJet Chief Executive commented:
easyJet is very proud to have been instrumental in revolutionising the travel industry and it is clear that consumers want a good choice of convenient, flexible holiday options at great value for money. Travellers no longer need to book packages when there is such an abundance of fantastic deals on the internet, which enable you to create the holiday you really want.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
