The Malta Tourism Authority has launched a condensed version of its destination website in Japanese…
The Malta Tourism Authority has launched a condensed version of its destination website in Japanese. This follows the success of the Chinese version launched two years ago.
This is part of the MTA’s ongoing strategy to maintain the yearly increase in tourist and English student arrivals from Japan. The launch of the website is also part of a larger marketing plan for the Far Eastern market as a whole.
Research shows that the internet is used to obtain travel information by over 50 percent of all Japanese tourists aged between 20 and 60. The Japanese version of visitmalta.com is a valuable tool to disseminate information about Malta and make it easier for potential visitors from Japan to learn more about the Maltese Islands. This new website will help to boost the efforts of the MTA’s representative office in Tokyo and compliment the investment of several Maltese travel agents.
The number of Japanese tourist arrivals to Malta currently stands at approximately 15,000 per year, with an average growth rate of about 15 per cent each year.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
