MyTravel UK Online will launch seven new web television channels in partnership with Webrom TV, the travel sector’s leading web TV consultancy. These on demand channels are being…
MyTravel UK Online will launch seven new web television channels in partnership with Webrom TV, the travel sector’s leading web TV consultancy. These on demand channels are being promoted across a range of the MyTravel`s brands, including MyTravel, Going Places, Direct Holidays, Panorama Holidays, Cresta Holidays, Tradewinds and Airtours. These new online television channels will be accessible to broadband viewers from the homepage of each of these brands.
The service launches with footage of thirteen destinations, sixty resorts and over 150 accommodation videos across both short and long haul destinations with more being added daily. Destinations to date include Sri Lanka, Thailand, Maldives, China, Dominican Republic, Paris, the Canaries and the Balearics.
Video is rapidly becoming an essential part of the marketing arsenal for the major tour operators. MyTravel`s Director of Digital Marketing, Russell Gould, said, Video is very effective for driving online sales. It gives us another tool to present to the consumer to make them more comfortable about the decision they`re trying to make when they choose their holiday. It allows us to better present resorts and hotels and so consumers get a better feel for what they`re actually going to be getting
Tim Leigh, Webrom TV`s Managing Director added, We`ve provided a complete range of production and technology services to the MyTravel Digital Marketing team. These new channels really represent the future of online marketing in the travel industry. By providing booking links alongside video we`re really helping clients to transform video viewings into sales revenue.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
